Getama is the very epitome of something authentically Danish. It is probably the most shining example imagi-nable of Danish Design. Getama was founded in 1899 in the North Jutland town of Gedsted, where a young, innovative joiner by the name of Carl Pedersen had the brilliant idea of using seaweed from the Limfjord – of which there was a plentiful supply – to make mattresses. Hence the name Gedsted Tang- og Madrasfabrik (Gedsted Seaweed and Mattress Factory). At a time when most people used mattresses stuffed with straw or heather, it transpired that more comfortable and supportive mattresses were in great demand. In fact, the new mattresses proved so popular that Carl Pedersen was obliged to build a new and bigger workshop the following year. The range of mattresses gradually expanded, and in 1910, Gedsted Tang- og Madrasfabrik launched its first bed and furniture collection. The excellent craftsmanship, the fine quality and the superior level of service had made the factory renowned and respected throughout Denmark, but it was the working relationship with Hans Wegner, the furniture architect, that helped Gedsted Tang- og Madrasfabrik make its international breakthrough as a furniture company. As a result of this breakthrough, the company had to come up with a shorter and more international name, and so in 1953, Gedsted Tang- og Madrasfabrik became Getama. After more than a century, Getama’s ambition is still to create innovative, architect-designed furniture for the retail and contract markets. In our new showroom in the centre of Copenhagen we present a broad cross section of our collections in various settings.